Tendrils
SERVERLESS E-COMMERCE AUTOMATION/B2B Commerce

Turning store data into systems that work behind the scenes. Serverless infrastructure for smarter commerce operations.

We built an AWS serverless automation layer that connects Shopify and e-commerce data with internal workflows, dashboards, and analytics — enabling the business to process store activity, automate repetitive operations, and surface useful insights without relying on a continuously running backend server.

Client · Jennihome

AWS Serverless Automation & E-commerce Analytics Infrastructure

Automated Internal Workflows

Repetitive Shopify and e-commerce processes were converted into automated serverless workflows.

Centralized Commerce Data

Store and operational data could be processed and surfaced through internal dashboards and analytics.

Serverless Scalability

The architecture can execute functions as required without maintaining a continuously running application server.

Modular Infrastructure

Individual business processes can be developed, updated, or extended independently.

Faster Access to Insights

Processed commerce data becomes available to internal teams through dashboards and reporting workflows.

Foundation for Further Automation

The serverless layer provides a foundation for introducing additional Shopify integrations, analytics workflows, and operational automations.

The Challenge

As the e-commerce operation grew, important information was spread across Shopify and other internal systems. Teams needed a more reliable way to collect store data, process it, generate analytics, and make that information available through internal dashboards. Many of these processes were repetitive and required manual intervention or depended on backend infrastructure that was more complex to maintain than the workflows themselves. The requirement was to create an internal automation layer that could: Collect data from Shopify and other commerce systems Process and transform store data automatically Support internal dashboards and analytics Run scheduled and event-driven workflows Reduce repetitive operational work Scale with store activity without maintaining always-on infrastructure

The Approach

We designed the solution around a serverless-first architecture. Instead of building a traditional backend that remained active continuously, individual functions were created around specific business operations. These functions could be triggered when data changed, when a scheduled process needed to run, or when an internal application requested an operation. This allowed the infrastructure to remain modular, easier to maintain, and closely aligned with the actual workflows taking place across the e-commerce environment.

The Solution

We built a collection of AWS serverless functions that act as the automation layer between Shopify, internal applications, and analytics systems. The functions handle specific operations such as data retrieval, transformation, synchronization, processing, and dashboard-related workflows. A typical flow follows: Shopify / Store Data → AWS Serverless Functions → Processing & Transformation → Data Layer → Dashboard & Analytics The architecture allows different functions to perform focused tasks while working together as part of a larger internal automation system. This created a flexible foundation for powering operational dashboards, business reporting, analytics, and future e-commerce workflows.

The Execution

The implementation was structured around individual automated workflows rather than one large application server. AWS functions were developed for specific internal processes and connected to the relevant Shopify APIs, data sources, and applications. Scheduled processes could run automatically, while other functions could respond to application or commerce events. The processed information was then made available to internal dashboards and analytics interfaces, giving teams a centralized view of important commerce activity. The architecture also made it possible to add new automation functions as requirements evolved without redesigning the entire backend.

From Shopify Data to Internal Intelligence

A Shopify store generates valuable operational data every day — orders, products, customers, inventory, transactions, and more.

The challenge is turning that data into something the business can actually use.

We created a serverless automation layer that sits behind the e-commerce operation and transforms raw store activity into structured information for internal systems, dashboards, and analytics.

The Architecture

Commerce Platforms → APIs → Serverless Functions → Data Processing → Internal Systems → Dashboards

Each layer has a specific role, allowing the system to remain flexible as new stores, workflows, and reporting requirements are introduced.

Why Serverless?

The internal automation layer did not need a traditional always-on backend for every operation.

Serverless functions allowed individual workflows to execute when required — whether triggered by a schedule, an application request, or a commerce event.

This provided a more modular approach to building internal e-commerce infrastructure while reducing the operational overhead of maintaining a dedicated application server for every workflow.

Built for the Operations Behind the Store

The customer-facing Shopify storefront is only one part of a modern commerce system.

Behind it are dashboards, reporting, inventory workflows, data processing, operational tools, and business intelligence.

This infrastructure was designed to connect those systems and automate the work happening behind the storefront.

Your next transformation

Have a similar commerce challenge?

Tell us where your commerce operation is today and what needs to change next.

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