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Complex Catalogs
Large product ranges with technical specifications, variants, documents, and configurable attributes.
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Industry Leader
B2B COMMERCE
Commerce infrastructure built for complex B2B buying. complex B2B buying
We design and build B2B commerce experiences that connect products, customers, pricing, ordering, operations, and business systems in one scalable digital ecosystem. From customer-specific catalogs and bulk ordering to ERP integrations and automated workflows, we build commerce infrastructure around how your business actually operates.
The Reality
What makes this industry different?
Scroll down to inspect the structural challenges and friction points as they stack up.
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Complex Product Catalogs
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Customer-Specific Pricing
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Manual Ordering Processes
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Disconnected Business Systems
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Bulk & Repeat Purchasing
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Industry DNA
Built around the realities of the market.
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Account-Based Commerce
Commerce experiences are built around individual business customers, account structures, permissions, and purchasing relationships.
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Negotiated Pricing
Pricing can vary by customer, contract, quantity, region, product category, or purchasing agreement.
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Operational Integration
Commerce must connect closely with inventory, ERP, CRM, fulfillment, finance, and other operational systems.
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Commerce must connect closely with inventory, ERP, CRM, fulfillment, finance, and other operational systems.
B2B purchasing typically involves larger order values, repeat customers, longer buying cycles, and multiple stakeholders.
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Multiple Buying Channels
Customers may purchase through storefronts, sales representatives, portals, marketplaces, EDI, or direct integrations.
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Commerce Journey
Where the experience comes together.
Discover
Help business buyers quickly find the right products through structured catalogs, search, filters, technical information, and customer-specific visibility.
Evaluate
Present specifications, documents, compatibility information, pricing, availability, and product relationships required for informed purchasing decisions.
Configure
Support product variants, quantities, bundles, configurations, customer-specific requirements, and commercial rules before the order is placed.
Purchase
Make high-volume purchasing easier with bulk ordering, account-based pricing, purchase orders, approval workflows, and streamlined checkout experiences.
Fulfil
Connect commerce orders with inventory, ERP, logistics, warehouse, and fulfillment systems to keep operations synchronized.
Reorder & Grow
Enable repeat purchasing, saved orders, reorder workflows, customer portals, personalized experiences, and data-driven account growth.
What Tendrils Brings
Capabilities shaped for the industry.
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B2B Storefronts
Digital storefronts designed around business purchasing workflows rather than consumer-only shopping experiences.
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Customer Portals
Secure account portals for orders, invoices, catalogs, pricing, documents, support, and repeat purchasing.
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Custom Pricing
Customer-specific pricing, volume discounts, contract pricing, account tiers, and commercial rules.
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Bulk Ordering
Quick-order interfaces, bulk quantity entry, CSV uploads, saved carts, repeat orders, and large product selections.
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Commerce Automation
Automate repetitive processes across orders, inventory, product data, customer accounts, notifications, reporting, and operations.
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Internal Commerce Tools
Build custom dashboards, admin systems, approval workflows, vendor tools, reporting interfaces, and operational applications for internal teams.
A successful B2B commerce operation connects the entire buying process. Product information, customer accounts, pricing, inventory, ordering, approvals, fulfillment, and business systems all need to work together. We build digital commerce systems that reflect these operational realities instead of forcing B2B businesses into consumer-first workflows.
Relevant Services
Built for this environment.
build
Headless Commerce
Build flexible commerce experiences by separating your storefront from the underlying commerce platform, giving teams more control over experience, integrations, and growth.
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Shopify Store Development
Launch a high-performing Shopify store tailored to your brand, products, operations, and growth goals.
Explore Service↗FAQ
Questions worth answering.
B2B commerce refers to digital purchasing experiences between businesses. Unlike traditional B2C commerce, B2B purchasing often involves customer-specific pricing, bulk orders, approval workflows, negotiated terms, complex catalogs, and integrations with ERP and CRM systems.
Yes. Shopify and Shopify Plus can be extended for B2B use cases through customer accounts, pricing logic, custom storefront experiences, APIs, integrations, and purpose-built applications. We can also build headless or custom commerce architectures when the requirements go beyond the platform.
Yes. We can connect commerce platforms with ERP, CRM, inventory, accounting, fulfillment, and other business systems through APIs, webhooks, middleware, and custom integration workflows.
Yes. B2B commerce systems can support customer-specific pricing, contract rates, volume discounts, account tiers, product restrictions, and other business-specific pricing rules.
Not necessarily. We can extend existing platforms, integrate them with your business systems, build custom applications around them, or introduce a headless architecture where it makes sense. The approach depends on your current technology and operational requirements.
Build What Comes Next
Ready to engineer your commerce ecosystem?
Tell us where your commerce operation is today. We will help you understand what it needs to become next.
Book a Consultation